Highlighting how the CHoR team comes together to provide unstoppable care for kids
If you live in Central Virginia, you may have seen the new CHoR commercial, billboard, print advertisements or digital ads – the ones with big smiles and colorful eye paint. If you haven’t, let us paint the picture.
Watch CHoR’s new commercial
A team approach to caring for kids – from casts to cancer and everything in between
Everything about CHoR is kid and family focused. You see it in the physical space when you walk into our facilities, with the bright colors and kid-friendly amenities. But more importantly, you see it in the care our team provides. We have doctors, nurses, physical therapists, social workers, psychologists, child life specialists and many other professionals who’ve dedicated themselves and their work to providing unstoppable care for kids.
Just like a team on a football field, basketball court or (name your favorite sports venue here), each member of our team is as essential as the next in ensuring we’re successful in working toward our goal. We have different skills and strengths, but we’re committed to giving it our all for our patients. Sometimes this means assembling for an emergency surgery in the middle of the night, and other times it’s dancing and celebrating a milestone in a long journey toward recovery.
Sonny’s team included surgeons, NICU nurses and psychologists, while Khaza counts on his neurologists, neurosurgeons, ophthalmologists and geneticists. Estrella is fighting cancer with the help of her oncologist and surgeon, along with some special surprises from her child life specialists. In baby Kamyrn’s case, multiple team members collaborated across locations, even traveling through an ice storm to care for this preemie and his family.
So, why the eye paint?
“This messaging is bold and different, but so is CHoR. Being a team and rallying around kids isn’t just a campaign – it’s a way of life for us,” said Elias Neujahr, CHoR president. “We do it all at CHoR – and no matter how common or complex a child’s illness or injury is, we’re here for them and for their family.”
You’ll see lots of kids and parents in the photos and videos, because they’re essential members of the team that rallies at CHoR too. No matter the patient or diagnosis, we’re in it together.