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The Container Store completes update of child life space
June 22, 2021
The Container Store completes update of child life space

The Container Store completes update of child life space at Children’s Hospital of Richmond at VCU

The retailer donated $11,370 to Children’s Hospital Foundation as a part of its March opening.

container store child life clean up office spaceThe Container Store’s recent opening in Short Pump has brought more than just storage products and organization essentials to the Richmond region. Upon entering the Richmond market, The Container Store selected Children’s Hospital Foundation, the fundraising arm of Children’s Hospital of Richmond at VCU, as a charitable partner.

The home store did a refresh of a child life office space at CHoR on June 13. From providing developmentally appropriate explanations and distractions – to offering emotional support and normalizing the hospital experience through play – child life is an essential component in caring for kids.

In addition to the refresh, The Container Store’s Richmond team presented Children’s Hospital Foundation with a check for $11,370, representing proceeds from a fundraising promotion held in celebration of their Short Pump location’s opening. The funds will support CHoR, which provides care for more than 70,000 children each year.

“The work we do in child life is greatly enhanced by community partnerships. The hospital is a fast-paced environment and having an organized, streamlined child life workspace will increase our ability to help children and families,” said Heather Rossi, senior child life specialist at CHoR. “Whether it’s finding art supplies for a child to express their emotions, or a teaching doll to demonstrate what a surgery might entail, our child life space houses comfort items and tools we use to help make kids comfortable and confident in their care.”

Container Store child life office space clean up

The hospital is currently underway on construction of a new tower for inpatient and emergency care, with expected completion in 2023. Located in downtown Richmond, the 16-story tower will be home to CHoR’s Level 1 pediatric trauma center, emergency room, inpatient units, new operating rooms, increased imaging capacity and family amenities — all in an environment created just for kids and families.

“When we enter into a new market, one of our first priorities is to ground ourselves with the people and organizations that define the community,” said The Container Store’s Richmond Regional Director, Jennifer Pape. “We were truly impressed by CHoR’s impact on the community and wanted to use this moment, amid the pandemic, to recognize the administrators and providers to some of the region’s most vulnerable members.”

To learn more or give to CHoR, visit




About Children’s Hospital Foundation

Children’s Hospital Foundation is dedicated to funding and advocating for pediatric initiatives that improve the status of health care and the quality of life for children in our region. The Foundation provides support for the programs and initiatives of Children’s Hospital of Richmond at VCU and the more than 70,000 children and families it serves each year. Children’s Hospital Foundation depends on the support of individuals, businesses and other organizations to help us continue our mission of supporting excellence in health care for children.

In 2020, CHoR marked 100 years of treating all children in need of care. CHoR was recently verified as a Level I Children’s Surgery Center by the American College of Surgeons Children’s Surgery Verification Quality Improvement Program (ACS CSV), one of only 30 verified children’s surgery centers in the country and the 10th on the East Coast to attain this highest level of designation.

About The Container Store 

The Container Store Group, Inc. (NYSE:TCS) is the nation’s leading specialty retailer of storage and organization products and solutions, and custom closets – a concept they originated in 1978. Today, with locations nationwide, the retailer offers more than 11,000 products designed to help customers accomplish projects, maximize their space and make the most of their home. The Container Store also offers a full suite of custom closets designed to accommodate all sizes, styles and budgets. 

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