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Supporting your children’s hospital, one mustache at a time
January 15, 2021
Mustaches 4 Kids Richmond helps raise money for CHoR's Wonder Tower

Mustaches 4 Kids Richmond: Supporting your children’s hospital, one mustache at a time

Many will remember 2020 as a challenging year. And although this much is true, it wasn’t all doom and gloom.

This year, Mustaches 4 Kids Richmond — a charitable organization where men grow mustaches to raise awareness and money for local children’s charities — received its largest amount of giving to date, raising over $500,000 for children's charities in just one month.

The 2020 “growing season" ran from November 4 to December 4, culminating in a virtual ‘Stache Bash’ announcing the results of the record-breaking campaign. The recent numbers are a testament to the hard work and tireless passion flowing from M4K since its founding in 2003.

"We recognize that we get to have fun growing mustaches and raise a little bit of money while frontline workers do the hard work for the children in our community," said Ben Keefer, a board member with M4K Richmond. "Given the tough year that 2020 had been for everyone, we are beyond grateful to the people who donated during our November fundraising campaign.”

In 2019, the group raised $360,000 – the previous highest result on record. In addition to Children Hospital Foundation, M4K Richmond has also donated to ASK Childhood Cancer Foundation, Boys & Girls Clubs of Metro Richmond, The Cameron K. Gallagher Foundation, Greater Richmond SCAN, Feed More, FRIENDS Association for Children, Richmond Friends of the Homeless and the Salvation Army.

Mustaches 4 Kids Richmond leaves its legacy on the new Wonder Tower

For almost a decade, M4K Richmond has given a large portion of its donations to CHF in support of CHoR. The support from M4K Richmond is significant to CHoR’s growth.

Since 2011, the campaign has donated $783,200 to CHF, with $500,000 of that going directly to the new Wonder Tower. However, with the current dollar-for-dollar matching campaign, the $500,000 gift equates to a million-dollar impact.

The new facility, which will house CHoR's inpatient, emergency and trauma services, is scheduled to open in spring 2023. The work of M4K Richmond will be recognized with naming rights to the performance and multipurpose space that will be located in the Wonder Tower, accommodating concerts, presentations and activities for kids and families.

Lauren Moore, president and CEO of Children's Hospital Foundation, said of M4K Richmond's support of CHF, "It's a light-hearted campaign that makes a huge impact for Children's Hospital of Richmond at VCU. We truly appreciate their support, and we can't wait to unveil the new performance space named in honor of this group."

Learn more about Mustaches 4 Kids Richmond

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